Economics Essay Example | Topics and Well Written Essays - 1000 words - 33

Financial aspects - Essay Example Macroeconomics centers around the universal and national monetary patterns. Neoclassical financial aspects seeks after financial matters through methods for request and flexibly models, which decide costs based on abstract inclinations of buyers and makers. Neoclassical financial matters relies upon abstract inclinations in deciding costs. Supportability is related to the personal satisfaction in a general public. It decides if the natural, social and financial frameworks, which make up the general public, are offering a beneficial, important and sound life for the present and people in the future. Manageable improvement is the development, which fulfills the prerequisites of existing ages without bargaining the ability of up and coming ages to fulfill their necessities. There are three highlights of maintainable turn of events; financial supportability, natural maintainability and social manageability. Ecological manageability is portrayed as food of life supporting frameworks. Financial manageability is portrayed as food of monetary capital. It alludes to the most extreme measure of income, which might be spent without reducing future utilization. Social maintainability is depicted as food of social assets. Economical development ought to incorporate these classifications of manageability and utilize them in guarante eing that improvement is maintainable. There are improvements of the new monetary thoughts in the cutting edge economy. The world economy has encountered different monetary conditions and new thoughts are advancing, supplementing the conventional financial thoughts. Coming up next are the option financial thoughts in the cutting edge economy. In the first place, present day economies are thinking about moving from redistributing to in-sourcing. Economies are urging neighborhood creation to upgrade local business. Another thought incorporates the getting to of abundance of local people; data and correspondence innovations are evolving

Duty to Warn and to Protect Essay Example | Topics and Well Written Essays - 1750 words

Obligation to Warn and to Protect - Essay Example A few people may make hurt themselves while other might be perilous to others. Regardless, it is the activity of a specialist to ensure that an individual adapts to the individual emergency and carries on upbeat and beneficial life. For the motivations behind this paper, one ought to envision the accompanying situation. The creator will be a specialist that has a patient. The last will in general be upset. He is a white male in his mid-twenties, encountering an individual emergency: he needs to discover a young lady who will eventually turn into his significant other, however he basically can not, not make any difference how diligently he attempts. His failure to adapt to this issue makes him experience serious pressure. There are two different ways that he manages it: from one viewpoint, he invests a lot of energy in the bed, sitting tight for the sentiments that tear his spirit to leave; then again, he as of late began pondering harming others. The last contemplations are extremely uncommon and the subject unmistakably recognizes that they are incorrect. In any case, he concedes that there are times when he looses power over his activities. In any case, it might be imperative to recognize the legitimate issues that this case holds. Along these lines, the specialist is made mindful of the savage goals of his customer. The last said a few times that stinging others will permit him to discharge the pressure. The subject is accomplished individual with a steady salary with no lawful history. Other than during the meeting he acts happily and decisive. Almost certainly, he will have the option to purchase a firearm on the off chance that he needs to. In view of this, the specialist is confronted with a likelihood that his customer may begin a shooting binge. That is the reason it is the lawful commitment of the previous to educate law implementing offices that there is a subject in the territory that encounters an individual emergency and made an understood articulation of potential expectations of harming others therefore. There is additionally an

4 Critical Principles of Effective Calls to Action

4 Critical Principles of Effective Calls to Action One of the important parts of your marketing campaign is the call to action. It’s a small part but powerful enough to determine whether you succeed or fail in your campaign.The call to action is a very short message telling the prospect what to do.It’s an attempt to convince the prospect that if he takes the action he’s told to take, he will experience some benefits.The challenge however is, how convincing are you?But as much as this is a valid question, it doesn’t bring out the whole truth.Technically speaking, your convincing power isn’t what is truly being tested here. It’s your knowledge of what works and what doesn’t.There are certain words which when used, they increase your chances of getting your customers’ attention. There are others which when used, will cause even your most loyal customers to change their loyalty.So which words should you use and which ones shouldn’t you use?In this article, we will talk about the message and how you should craft it.Howev er, you should know that the message is not all it takes to have an effective call to action.This articles looks at principles.It details the things you should focus on so as to come up with an effective overall message.After reading it, you’ll be able to make the necessary improvements to your CTA and even help others do the same.PRINCIPLES OF EFFECTIVE CTAsFor you to have a call to action which gives you the expected results, there are four things you need to do.For every one of these that you fail to do, you increase your chances of losing out on the opportunities around you.Calls to action can be used anywhere. As long as it’s a marketing campaign, CTAs can be included.All the same, you may need to make small adjustments so as to align with the different platforms or modes of communication.The good thing is that once you know what needs to be done and you do it well, success is guaranteed.1. The Engagement PathThe first thing you have to do is take time to design the overall engagement path to be followed.Whether your CTA is for your landing page or it’s for your email subscribers, the engagement path should be the same.The engagement path is the path which everyone will follow as you lead them towards conversion. The experience your landing page visitors will have should be the same as that which others will have.This makes it easier for you to design and develop everything. Without the need for different designs, you’re able to focus on providing the best experience for everyone.For your prospects, the same look and feel shows consistency and trust.There are three primary routes to take when it comes to CTAs. They can be more than that depending on your business and your specific target customers.Landing page â€" the landing page is the most common place CTAs are found. Landing pages are web pages created specifically to aid in marketing. They work as part of the lead life cycle.The engagement path is the map to the destination. It shows where to go, what to do and how to do it. For the landing page, this includes the design of the page, the colors used, copy written and even the location of the elements. More on this in the section about CTA messaging.Email â€" the email route is one which can only be taken by your email subscribers. For this reason, even if you have millions of them, the reach can be limited compared to what you have on the Internet.At the same time, even your subscribers might interact with you landing page before they read your email. This is because emails have lower engagement due to low open rates. Your landing page on the other hand might be shared on social media and attract new leads.Phone call â€" phone conversations can also be used for lead generation and nurturing activities. These are well suited for products which are new. The need to explain the features and benefits of the new products make emails and landing pages less effective.If taking this route, you need to ensure that once the prosp ect is engaged, he gets to follow a similar path as that followed by your web visitors. Since you will most likely implement a menu system, it’s important to ensure the options are clear and easy to understand.The menus should not make it difficult for the customer to decide which option to pick.Also, make sure there is an “exit strategy” in case the customer wants to opt out. Remember to include live humans in the system and provide a means of customers jumping straight to them.2. VisibilityThe reason you have a CTA on your landing page is for conversions.But are you going to make conversions if the call to action is not visible?For an effective call to action, visibility does not mean just being able to be seen. Visibility here means attracting attention.Everything on your landing page exists to serve only one purpose: getting visitors to take your preferred action.So how do you ensure proper visibility for your call to action?There are three factors to consider. These are t he format, color and position of the CTA.FormatThe format of the call to action is key. There are basically two format types here. The text format and the graphical format.The text format is quite old school and you may struggle to find it in any modern landing page.This is where the call to action is a simple text hyperlink. But the graphical is different and it’s what is more common.Graphical CTAs provide a visual aspect that helps in attracting attention. And when the attention is captured, it becomes easier to get visitors to do what you want them to do.These CTAs will often take the form of a button. This works well since as humans, we are conditioned to click buttons. A button CTA therefore attracts clicks.When working with buttons, put the below in mind:Button shape â€" the shape of the button should be a consideration. The shape of the CTA button contributes a lot to its attractiveness. As such, as much as you may be creative and adventurous, there are shapes you shouldn†™t use. For example, a triangle button may yield unexpected results. Source: MaxTrafficThe most common, tried and tested shapes are round and rectangle.These two have been used for long and have been proven to be effective. In any case, when you think of many things which can be clicked or pressed, aren’t they either round or rectangle?Button size â€" the size of the button is also important. Have a small button and it might not be noticed. Have a big button and it may imply that you’re trying to pile pressure on your page visitors. If they feel as if they’re being coerced, they won’t take action.That means that the ideal solution is in getting the size right. For you to know the right size, you might need to test different sizes.Generally though, an average size button should not be difficult to design. A look at some great landing pages can give you some idea of the right size.ColorColors are very important when designing both the landing page and call to action. Apart from the overall design of the page and the messaging, colors are what at tract visitors and move them.There is a whole area of study dedicated to colors. It’s called the psychology of colors. It has been shown that colors affect our emotions and whatever affects emotions affects decision making.Emotions are very powerful and they often override logic.To get the best results where colors are concerned, you need to first have your brand color in mind. You cannot design your landing page and call to action without factoring in your brand’s color.As for the CTA button, it’s important that it stands out from everything else on the page. You will easily achieve this by using contrasting colors.PositionHaving the perfect combination of colors for your landing page and CTA button isn’t enough. There is the issue of positioning.Where is your call to action positioned?At the top of the page, at the middle or at the bottom?This can be a tricky one to decide and although you can get quick suggestions, it’s best to put in some research work.Most landing pag e designers will tell you that somewhere at the middle is the ideal location.That has been proven to be true in many cases. However, just to be sure and also for the sake of understanding your web visitors better, consider using heat maps.Heat maps are software tools which help you see and understand where people are looking when they visit your page.They use color codes to show you where page scrolling stops, which part of your page people spend much time on, and even the areas clicked.This helps you understand the behavior of your page visitors.Such insight will help you know where to position your call to action so as to get the best results.3. MessagingWith your page and call to action designed for maximum visibility, the next thing to work on is the message. In marketing terms, this message is referred to as copy.Without a good copy, the page visitor will like what he sees but take no action. You will have lost the opportunity since you’re not out to simply make the visitor l ike your page. Your intention is to get him to take the action you want.This is achieved by use of the right words. How you communicate your message is what makes the difference.Any great copy should answer questions on what, why, when and how much.Here is a brief discussion on that.1. What â€" this is the action you want your page visitors to take. The question is, what do you want them to do? To register? Buy? Download? This should be communicated very clearly and the message should be concise.2. Why â€" your page visitors have very many options; far too many to even count. And they know it. It’s the nature of the competition. Something else, they don’t have much time and they easily get bored. To get them hooked, you have to tell them the benefits.Ask yourself, why should they do what I’m telling them to do? To see how important this question is, put yourself in the visitor’s shoes and ask yourself, “If I were browsing and looking for a solution, what would make me choo se this one?” It’s critical to understand that in writing copy, your choice of words really matters. You don’t have to write very many words but just the right ones. Do not try to show the sense of your solution since not many people buy logically. Most people buy emotionally.For that reason, tune your message to touch on their emotions. You will achieve this by focusing on the experience. Show your page visitors what your offer will help them experience.The better the promise, the higher the chances of them doing what you’re asking them to do.3. When â€" still, an irresistible offer isn’t all you need. Your message also needs to have the time factor. Keeping in mind that your page visitors are skeptics and want to be sure of value before buying, you have to “catch” them quickly.The more time they need to think about your offer, the less the chances of choosing it. Focus on helping them make the decision as soon as possible. And that can only be immediately. This is wh ere you use the “Now” messaging tactic.You will have to show them the benefits of the offer, and of choosing it NOW. You do this by creating a sense of urgency. Use words such as “Now” and “Today” to show the urgency.You can also use phrases which indicate that time is running out. Examples include “Limited stocks,” “While stocks last” etc.You can also include other offers into the urgency. For example, “Shop TODAY and get a FREE gift” or “First 100 customers get a FREE gift.” A quick tip here: put some emphasis on the free gift. The more valuable the gift, the higher the chances of customer action.4. How much One of the example CTA message given above is “Shop TODAY and get a FREE gift.” Apart from the emphasis on the word “Today,” there is also an emphasis on the word “Free.”If you want your call to action to be effective, you must show page visitors that the action you want them to take will cost them nothing. Do not assume that because yo u’ve not indicated the cost, people will assume it’s free. What if they assume there is a surprise cost coming?No-one likes such surprises.Moreover, humans have been shown to love free stuff. If not free stuff, then the least expensive, as long as they believe they are getting value. This seems hardwired in the brain.4. TestingThe forth principle of an effective call to action is testing.Many marketers spend a lot of time designing their landing pages and crafting the message. They launch their pages and hope to get the expected results.When the expected results don’t come, they decide to make changes.They either change aspects of the landing page and CTA or focus on completely different marketing techniques.They are quite right about the change. But they are missing something.To avoid too many and too frequent changes, you need to test your calls to action before settling on a particular one.You do this by running an A/B test.A/B Testing Calls to ActionAn A/B test simply test s two versions of the same thing to help you know which is better. The one whose results are better is the one you choose to work with.As we talk about A/B testing calls to action, it’s important to note that testing is usually a continuous process.That does not mean that you start the test and keep it running for eternity. You test for a period of time, use what works best then test again after some time.The need for continuous testing comes from the ever-changing dynamics of the customer. What appealed to your page visitors today, may not appeal to them after six months.For the test, you need to create two versions of the same element.For example, you can create two versions of the CTA headline. Run a live test on these and analyze the information you get.A/B testing tools have the ability to gather information on customer interaction.For example, let’s say that you want to test two versions of the headlines. You will develop two landing pages. Everything will be exactly the s ame apart from the headline. The page which performs best gets retained.You can test for anything. From the design of the page, the shape of the CTA button to its color.In one case study, an A/B test was run pitting a green button and a red one. Everything else was the same. Source: HubSpotThe test confirmed that colors have an impact on human behavior.From over 2,000 page visits, the results showed that the red button was clicked more by 21%.Put differently, the red button generated 21% more conversions than the green one.Do you see the importance of testing your CTAs? Testing can be the difference between more and few conversions.In your case also, once you design your call to action, make sure you do some testing to ascertain what works best.CONCLUSIONNow you are well equipped to craft effective calls to action.As you design your campaign, keep in mind the principles we’ve shared with you.These will help you come up with the perfect message communicated in the right way.

Essay about The Arguments for and Against Drug Testing in...

The Arguments for 1 Running head: THE ARGUMENTS FOR AND AGAINST The Arguments For and Against Drug Testing in the Work Place Becky M. Kanipe Orientation to Doctoral Learning in Psychology The Arguments For 2 Abstract The issues of whether society should permit the business sector to test for the presence of illegal drug use by the employees, is one in which seemingly convincing arguments can be proposed to support it, as well as equally convincing arguments against the concept. In this paper, I will explore the controversy from several different perspectives, analyzing the most important arguments both for and against permitting businesses to engage in employee drug testing. I will begin†¦show more content†¦Thats almost 10,000 doctors, treating perhaps 200,000 patients every day. In an operating room with one anaesthetist, a consultant and two junior doctors there is a fifty percent risk that one of the team is a substance abuser. (Bernbach 2007)†¨ Other arguments for testing are that drug testing is cheap. Breathalyzers cost forty dollars with virtually no running costs while urine tests costs twelve dollars for drugs. They only have to be carried out on a few to be effec tive. Positive test rates have fallen The Arguments for 5 from thirteen percent to five percent in a decade. According to Cialdini, â€Å"This is a method that works.† He also explains that random testing is barbaric unless introduced sensitively as part of a comprehensive package of education and access to confidential treatment. The primary aim should not be to attack the employee, but to discourage the drug use, offer help and treat the individual. The most effective programs are those where the workforce approves a humane, compassionate and fair anti-drugs policy. †¨ There are many arguments against drug testing from the high cost to infringing on a person’s rights. When it comes to actual drug tests many of the arguments surround the inaccuracy of the tests rather than the cost. Kurdek stated that,†There are many unresolved problems with testing: for example cannabis tests are almost useless with positive tests weeks after use. What blood levels areShow MoreRelatedShould Drug Testing Welfare Recipients?1679 Words   |  7 Pagesnot those who test positive for drugs should be able to receive welfare. It was an argument that flooded social media, arguments filling comments with opinions. It is a subject that continues to be discussed within our peer groups, our communities, and our states. This paper will discuss the opinions of individual’s within the country, the beneficial factors of drug testing welfare recipients as well as the unbeneficial factors, as well as who decides if drug testing welfare recipients goes into effectRead MoreDo Drug Tests Violate Employees’ Rights to Privacy?1654 Words   |  7 PagesIn this essay contained is an investigation, discussed and, which is within scope of this essay, in the provision of answers to this question Do drugs tests violate employees’ right to privacy?’ The answers are given by the presentation and the analyzing different views evident in literature so as to build an argu mentative case against or in support of, lastly drawing the conclusions set. This is made possible concentrating on a scope which considers the ethics existent in normative theories. ItRead MoreJunior Rios. Britschgi. English 3. March 21St, 2017. Animal1004 Words   |  5 PagesEnglish 3 March 21st, 2017 Animal Testing Throughout the years the use of animals in medical research has been a hot debate around the world. Although animal testing may be cruel and inhumane, thousands of humans are saved thanks to the research that animals supply researchers with. Animals testing have taken over our knowledge of medicine and treatments to a whole different level. Animal testing also does this in a cheap and effective way. Without animals testing out knowledge wouldn’t be up to dateRead MoreShould Drug Testing Welfare Recipients? Essay1707 Words   |  7 PagesThe use of drugs is an immense problem in today’s society. The big question is, is it a problem within the welfare system? Drug use isn’t just a problem of poverty; it’s found among all groups and classes. As said in Jamelle Bouies article, The Myth of Drug Use and Welfare, â€Å"The myth of welfare recipients spending their benefits on drugs is just that—a myth. And indeed, in Utah, only 12 people out of 466â€⠀or 2.5 percent—showed evidence of drug use after a mandatory screening.† Drug testing welfare recipientsRead MoreI Remember The First Time I Was Ever Drug Tested. It Was1346 Words   |  6 PagesI remember the first time I was ever drug tested. It was in the 9th grade and after my 3rd period history class. I also remember being unnecessarily nervous†¦for I had never done any actual drugs. I think it was just the whole I have to pee in a cup and hand it to my school nurse thing that kinda offset me. Surprisingly enough it was not that painful. Looking past the line of other students in the office who watched me hand my pee over. Long story short I went back to class and didn’t really thinkRead MoreDrug Testing In Schools. The Topic Of Random Drug Testing1490 Words   |  6 PagesDrug Testing in Schools The topic of random drug testing has been a very controversial one, especially in the last few years. RSDT (random student drug testing) made a rise in popularity after being legalized by the United States Supreme Court in 2006. This ruling made testing students who participate in extracurriculars or drive to school able to be tested for illegal drug abuse. This court decision is like many others in the aspect that some strongly agree and others heavily disagree. One sideRead MoreShould Animals Use For The Experiment?1229 Words   |  5 Pagespackage. The sacrifice is the life of animals, finances, even including the adverse effects on patients when the results on humans are entirely different from those predictable on animal models. I do not agree with animal experiment because it is against humanity. To create the new quality of makeup products or pharmaceuticals, we are using millions of animals such as mice, rabbits, monkeys, dogs, etc. They have to trade their lives in different ways. They are pulled out to be a sacrifice and sufferRead MoreDrug Testing For The United States Essay1589 Words   |  7 Pages The state spent $493,000 on drug testing for this fiscal year. It received 32,511 welfare applications and referred 636 for drug testing. Only twenty came back positive, although nearly two hundred people refused to comply. But even if all 200 were drug users, that still comes to more than $2,200 per positive result, which is more expensive than the median benefit in the state. (Benen 1) Many people do not think it is worth the money to stop just a mere few individuals. Even though two hundred wereRead MoreAnimal Testing Should Be Banned1656 Words   |  7 Pagessubjects and is it absolutely necessary to use animals to test the safety of products? Animal testing can be referred to in a number of ways including animal research and animal experimentation, all of which involve experiments performed on animals to test the safety and effectiveness of things ranging anywhere from cosmetics to medication for humans. Products that commonly use animal testing include drugs, supplements, pesticides, cosmetics, food additives, household products and industrial chemicalsRead MoreDrug And Alcohol Testing On The Workplace1663 Words   |  7 PagesDrug and Alcohol Testing in the Workplace Due: Monday Dec 1, 2014 COMM-220-F Rebecca Walsh By Brett Tate and Brandon Bracko November 17, 14 Introduction People often question drug and alcohol testing in the work place. It is a controversial subject that has a range of mixed emotions. But where do you draw the line when it comes to crossing the boundaries of prying into one’s personal life? This report will explain the legal, and ethical issues surrounding the topic of drug and alcohol testing in

`` A Good Man Is Hard, And `` Young Goodman Brown ``

Evil in â€Å"A Good Man is Hard to Find† and â€Å"Young Goodman Brown† The short stories â€Å"A Good Man is Hard to Find† by Flannery O Connor and â€Å"Young Goodman Brown† by Nathaniel Hawthorne both include characters who are greatly affected by the battle between good and evil. â€Å"A Good Man is Hard to Find† tells the story of a family s seemingly normal car trip turning in a tragedy of blood shed after they come face to face with evil himself in the form of The Misfit, a violent killer who has escaped from prison. â€Å"Young Goodman Brown† tells us about a young man who has to face evil in himself and those close to him after he travels down an evil path while traveling through the forest. Both stories show how personal choices and chance encounters put people in the path of evil and can be life-changing and in some situations even life-ending. Although the journeys within the stories are different, the characters in both are plag ued with misfortune and chaos because they chose a certain path. In â€Å"A Good Man is Hard to Find†, the story starts out comical and somewhat lighthearted. The grandmother, her son, his wife, their two kids, and the grandmother s cat, Pity Sing, which she hid in her basket for the ride. Along the way, she talks her son into detouring to see a plantation she had visited as a young girl. She suddenly realizes the house is in Tennessee, not Georgia. She gets upset at this thought and jump disturbing the cat. The cat claws her son and it causes him to wreck the car.Show MoreRelatedEvil In Young Goodman Brown And A Good Man Is Hard To Find.1155 Words   |  5 PagesEvil in Young Goodman Brown and A Good Man is Hard to Find The short stories, A Good Man Is Hard to Find by Flannery O Connor and Young Goodman Brown by Nathaniel Hawthorne, introduce into each of their stories characters impacted by malefic. A path deviation undertaken by the family in A Good Man is hard to find leads to a perilous end. On the other hand, the road that takes Brown in â€Å"Young Goodman Brown leads him into an endless misfortune. With different traits and attitudes of the otherRead MoreA Good Man Is Hard And Find By Flannery O Connor And Young Goodman Brown1702 Words   |  7 PagesThe two stories I chose were A Good Man Is Hard to Find by Flannery O Connor and Young Goodman Brown by Nathaniel Hawthorne. Both of these stories have characters who acknowledge their lives changed by taking a risk on evil. The main characters, Goodman Brown and the Grandmother, believe they are good Christians who will receive glorious rewards when they pass. While Hawthorne analyzes the Puritan/Calvinistic beliefs that are confusing and ha rsh, Goodman can t find restitution. O Connor allowsRead MoreCharacter Analysis Of Young Goodman Brown719 Words   |  3 PagesYoung Goodman Brown, written by Nathaniel Hawthorne, is the story of a young Christian mans struggle between good versus evil, and the loss of his innocence. All of us harbor a propensity for evil regardless of the mask that we put on for society. After meeting the devil in the woods one evening, Goodman Browns eyes are opened to the reality of the Puritan society in which he lives. Many of the people in attendance at the meeting were trustworthy, church-going individuals who turn out to be devilRead MoreWe All Have Evil Inside874 Words   |  4 Pagesshort story of â€Å"Young Goodman Brown† where the reader is introduced to an innocent and pure couple who are all about religion and against any evil worshippers. Faith and Goodman Brown will face a diabolic journey to hell, and fight against the will of the evil which is nearly impossible for everyone in town has walked through sin. I am writing about â€Å"Young Goodman Brown† because I am trying to show you how Hawthorne relies on the allegorical figures of Faith, the old man, and Goodman Brown to explainRead MoreYoung Goodman Brown Essay(Symbolism)1543 Words   |  7 PagesIBEnglish III 13 September 2011 â€Å"Young Goodman Brown† Analysis One of the factors that shaped the New World was religion; it was a pillar in the fledgling society and a reason for migration for so many Europeans. Puritanism was a major belief system that held strongly throughout the seventeenth, eighteenth, and nineteenth centuries. Nathaniel Hawthorne, a nineteenth century American novelist and short story writer, composed the story of â€Å"Young Goodman Brown† which takes place in Salem. AllRead MoreThroughout The Beginning Of The Course We Have Read A Wide1487 Words   |  6 Pagesthat there is a continuing theme in the majority of the works we have read. Many of these stories are about a character or characters journey and what this reveals to them about themselves or the world around them. In particular Young Goodman Brown, Araby and A Good Man Is Hard to Find all deal a character s realization of the bitter world they live in. The journey is merely a prompt or tool that helps to unearth the misery that each character finds. I will be comparing and contrasting the charactersRead MoreLosing Faith and Gaining Shame1195 Words   |  5 Pagesâ€Å"Young Goodman Brown† may have been published more than a century ago; however, it is a story whose deeper meanings can still provoke a stirring within the hearts of many today, especially amongst those who consider themselves religious. Hawthorne composed a literary work that creatively illustrates the quintessential human struggle between the good and evil within every human to ever walk the earth. However, â€Å"Young Goodman Brown† does not simply walk us through this struggle, as many other storiesRead MoreAnalysis Of The Novel Young Goodman Brown 1441 Words   |  6 PagesThe short story â€Å"Young Goodman Brown† by Nathanial Hawthorne is a story in which the main character, Goodman Brown goes into the forest with an evil purpose and later finds out that it appears to be a meeting with the devil. In â€Å"The Man in the Black Suitâ⠂¬  by Stephen King, the story is an autobiography about a young boy named Gary who has a frightening encounter with the devil while going on a fishing trip. In both short stories the main character are religious, but a significant difference betweenRead MoreSummary On Allegory In Hawthornes Young Goodman Brown867 Words   |  4 Pagesborn into this good versus evil war and it’s almost impossible to ever come out a winner in it. This war dates all the way back to the beginning of time to Adam and Eve. They had one restriction and still the temptation that overcomes us all caused their fall. Nathaniel Hawthorne explains this theory in his â€Å"Young Goodman Brown† story, where evil overcomes and defeats the good. Hawthorne does this by using these allegorical figures Young goodman Brown, Faith, and the old unnamed man. These allegoriesRead MoreAnalysis Of `` Hawthorne s `` Young Goodman Brown ``927 Words   |  4 Pagesdaily living, relationships, and how one sees t he world. Goodman Brown in Nathaniel Hawthorne’s â€Å"Young Goodman Brown,† is a symbol for our soldiers and their loss of innocence during their journey from war. Goodman Brown is a good and confident man, much like our soldiers are, but are they are also naà ¯ve. Goodman has only been married but three months, and yet he must leave his newlywed to embark on a quest. The soldiers, like Goodman Brown do not know what is ahead for them, or what they are getting

New Business Venture Music Academy Free Essays

Introduction/aground After over five years experience working In corporations, four friends have a desire to start their own business because they enjoy creating music and saw the need for music training in downtown Toronto. The music academy would cater specifically to children ages 3-16 specializing in rock music genres preparing them in lessons for â€Å"voice, guitar, keyboard, and percussion so they can perform in their own bands†(Scalable 469). By offering specialized musical theory lessons to the children (public), the music academy can create a niche market segment and obtain a portion f the current musical retail/lesson market share currently share amongst Long and Macaque, Cosmos Music, and Stave’s Music. We will write a custom essay sample on New Business Venture: Music Academy or any similar topic only for you Order Now Business Objective The music academy strategic goals include growth, expansion, dominating market share, and profitability. They must fully utilize each other’s strengths and weaknesses to begin the business. In order to meet these objectives, the team must cooperate, incorporate effective customer service, and use their passion for music towards teaching, while creating a diversified musical learning environment. Current Situation and Problem/Opportunity Statement Environmental scanning and market research yielded results that indicated that the music academy is currently positioned in a busy location with high traffic and opportunities include a need for specialized guitar lessons in the rock music genre. In order to capitalized the opportunity for growth and compete with current music retail/lesson businesses (I. . Long and Macaque), It would be advisable for the music academy to offer a selection of musical Instruments and accessories available for sale to the general public that Include both purchasing and financing options. The current team has the necessary skills for musical instruction involving bass, keyboard, vocals, guitar, and drums. A potential problem that poses a threat wo uld be access to capital and making sure that the initial investment costs are covered â€Å"after two years in business†(Scalable 470). Critical Assumptions and Constraints This project requires strong participation of each music business members and the children. The four friends who participated In this music business should be able to work In a team and understand teaching children. The children must show improvement to prove the music training’s effectiveness. Most members need to learn some teaching skills and training because of their lack of experience. Some members will still have other employment, so there is a need for pre-arranged shifts. Different courses with different teachers will be offered because of the members different skill set. Analysis of Options and Recommendation Our three options for our new business: 1 . Start the business immediately, since the key people are ready to build a music academy, a bass teacher who has experience of few paid gigs and also knows the aboard, a guitar teacher who can also record and edit CDC, a singing teacher who also knows how to work a crowd, and a drum teacher who is also a music teacher in the middle school. The business can start right away according to the original plan. 2. Hold the business until there are enough staffs and Investments to start. Since there opening, until all the preparations are finished. 3. Do not start the business at all. Since the members all have Jobs and are doing well on their own, they do not really need to take the risk to start this business. Preliminary Project Requirements The main requirements of this project include the following: 1 . The business needs the initial investment amount. . The business needs cooperation of all team members. 3. The business needs a place to rent, and musical equipment. 4. Each team member needs to arrange his or her schedule because of different availabilities. 5. Each team member must be trained to teach children because not everyone knows how. Budget Estimate and Financial Analysis A preliminary estimate of costs for the entire project is $100,000 for the first year. Most of the costs come from salaries, $108,000, then ope rating costs, $60,000. How to cite New Business Venture: Music Academy, Papers

The Right To Self Determination Essay Sample free essay sample

The UN Covenants of Human Rights in general recognizes and provides for the right to self finding. i. e. ‘the right to freely find political position and freely prosecute their economic. societal. and cultural development’ ( ICCPR. 1954. Article 1 ) . It besides stipulated for the right to ‘freely dispose of natural wealth and resources without bias to duties originating out of international economic cooperation’ ( ECOSOR. 1954 ) . And that the catching parties are supposed to advance self finding and regard this. The deductions of these commissariats are really evident—self finding is presented as a human right. It grants the right to freely take their legislators and leaders and such other civic and political rights. free from undue influence or force per unit area. This is the right of internal ego finding ( Kumbaro. 2001. p. 14 ) . It besides presupposes that the peoples have the free temperament of their ain wealth and natural resources. The acceptance of the construct in these compacts marked the point of development of self finding from the legal duty of the decolonisation epoch to self finding as human rights. We will write a custom essay sample on The Right To Self Determination Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Declaration on the Granting of Independence to Colonial Countries and Peoples in 1960 emphasiss independency in the colonial context ( Kumbaro. 2001. p. 16 ) . It is supposed to rush the terminal of colonialism. The right of self finding remainders on the ‘peoples’ and the term ‘peoples’ to repeatedly mentioning to a colonial context. The Declaration on Friendly Relations laid down the general regulations refering the right to self finding held by 1 ) peoples under colonial or foreign power to accomplish crowned head position or any political position chosen by them ; 2 ) peoples under racialists power have the right to internal and external ego finding by set uping their ain authorities or by splintering. Furthermore. paragraph 7 of the Declaration is held to use to peoples populating under racialist government. foreigner or colonial domination. The Helsinki Final Act adopted in 01 August 1975 is a Declaration on the Principles Concerning Mutual Relations of take parting States contains specifically Principle VIII with mention to internal and external ego finding and which in substance refers to the right of the peoples to full freedom to find their external and internal political position without external political force per unit area. This was construed as a go oning right and non a right yet to be exercised. The most of import part of this Final Act is that it established a lasting possibility for internal ego finding by pick of political or societal government. The International Court of Justice deficiencies important sentiment on the affair except that due respect must be made to freely expressed will of the peoples. This may be dispensed with if two necessities are present: when one is non faced with ‘people’ proper and when particular fortunes make a referendum unneeded. Self finding is normally and normally fulfilled through internal ego finding that is. the constitution in freedom and sovereignty the political. societal. economic and cultural governments. On the other manus. external ego finding refers to the constitution of an independent and autonomous province normally by agencies of sezession ( Kumbaro. 2001. p. 24 ) . Self finding does non give rise to independent statehood for Kosovo based on the undermentioned statements:1 ) The right to internal ego finding as antecedently discussed should be understood in the colonial context. It is self-evident in the international legal vocabulary that people busying a given district have the right to freely find their political position. The UN Charter. the Declaration on the Granting of Independence to Colonial Countries and Peoples. the Declaration on Friendly Relations and ICJ instance determinations are erga omnes or enforceable against anyone infringing that right. It has been held that outside the colonial context. territorial unity struggles with self finding since the latter does non interpret automatically to right of sezession and moreover. it can merely be realized through internal ego finding. The instance of the sezession of Quebec laid down the rule that in instance the State is so oppressive as non to let internal ego finding. sezession may be an option and hence territorial unity can be set aside. However. much of the contested country is ‘whether bar of meaningful exercising of internal ego finding justified sezession as a last resort. The present government in Kosovo is accepted and supported by the bulk of the Serbian population as evidenced by the recent referendum. Furthermore. the maltreatments and subjugation were that of Milosevic. the present system in Kosovo has provided stableness ; how far does one hold to travel on the footing of historical maltreatment? 2 ) There is loss of effectual control over Kosovo district by Serbia. Four standards are set for statehood in the Montevideo Convention in 1933 which are: 1 ) a clearly defined district. 2 ) a population. 3 ) effectual authorities and. 4 ) the ability to come in into dealingss with other States. . A State can merely asseverate legal rubric over a part of district if it has developed effectual government—thus. set uping a grade of control over it. The two grounds which explain this decision are: 1 ) effectual control and authorities over Kosovo is exercised by an international disposal for the past seven ( 7 ) old ages. Under the Security Council Resolution 1244. the UN Mission took charge of legislative and executive maps in Kosovo every bit good as the disposal of justness. It assumed duties over the use and fiscal disposal of its assets. It changed currency. Serbian flag and symbols into UN regalia. and enters into understandings for Kosovo. and controls boundary lines. 2 ) The Constitutional Framework for Provisional Self-Government in May 2001 reduced the control of Serbia by reassigning duties to policy devising in countries of economic. substructure. trade. etc. to Kosavar establishments although the concluding determination remainders on the Representative of the Secretary General. This interim disposal construction and Constitutional Framework has reduced Kosovo to a ‘non-self government district. ’ Furthermore. Kosovo is entirely dependent economically to the international community specifically the European Union in the foreseeable hereafter. Albeit economic dependance is non needfully effectual control but where a province is entirely dependent upon the other to finance all the maps of the province. effectual control seems to be undermined. The capacity of the provinces to follow and carry through its international duties is important under international jurisprudence. Be that as it may. effectual control is non ever converting in finding sovereignty. The changing of boundary lines by military agencies is outlawed under international jurisprudence under Article 2 ( 4 ) UN Charter. A clear statement of the Security Council in relation to Iraq is contained in Resolution 713 that â€Å"no territorial additions or alterations brought approximately by force are acceptable. † 3 ) The acknowledgment of Kosovo as a legitimate crowned head province would be tantamount to a misdemeanor by the international community of the sovereignty of another recognized province which is Serbia and besides a misdemeanor of several international compacts such as UN Charter and the Helsinki Accords.4 ) The loss of Kosovo from Serbia would hold profound effects on the morale of the Serbs. It should be recalled that Slovenia. Croatia. Bosnia. Macedonia and Montenegro were lost through independence—and perchance now Kosovo. This rejection of the Serbs can trip a ‘Trianon Syndrome’ which is described as a ‘long lasting resentment and choler towards neighbors. ’ It may be recalled that in 1920 the Treaty of Trianon was imposed upon Hungary at the terminal of the First World War which resulted to arousing turbulences due to bitterness. Therefore. it is argued that independency for Kosovo will merely convey instability instead than stableness.5 ) Th e holder of the right to self determination-peoples is equivocal. While a state’s district can be easy defined with boundary lines and boundaries ; there appears to be an absence of an nonsubjective standard for peoples. Language. faith. race etc do non supply a solid method for designation. It would be easy for a community to specify itself as a people but with whom shall the right belong to find minority from the bulk. Mentions BBC News. â€Å"Serbia backs bill of exchange constitution† . 30 October 2006 Retrieved from hypertext transfer protocol: //news. bbc. co. uk/2/hi/europe/6097344. short-term memory on 04 May 2007. Cassese. A. . Self Determination: A Legal Reappraisal. ( 1995 ) . United kingdom: Cambridge University Press. pp. 72-101. Copley. Gregory. ‘The Burden of Statehood: Is Kosovo Ready? ’ Reconsidering Kosovo. Goodwin. Moraq. What Future for Kosovo? – From Province to Protectorate to State? Guess on the Impact of Kosovo’s Genesis upon the Doctrines of International Law. Particular Issue Introduction. 8 German Law Journal. No. 1. 01 January 2007. Helsinki Final Act of 01 August 1975 ICJ Reports 1975. 32 at paragraphs 55. International Covenant for Civil and Political Rights. Island of Palmas instance. Neth. v. U. S. ( 1928 ) . 2 R. I. A. A. 829. Loizidou v. Turkey. EurCtHR ( 1996 ) ; Secession of Quebec. 115 ILR 536 ( Can. 1998 ) . UN Charter UN Covenant on Economic. Social and Cultural Rights. UN Security Council Resolution 1244 UN S. C. Res. 713. ( 25 September 1991 ) . Treaty of Trianon of Hungary. 1920.

Clear sky Essays

Clear sky Essays Clear sky Essay Clear sky Essay The advert has a linear narrative and uses iconography through out, with the use of various images to suggest meanings for whats going on. At the beginning of the ad, for the first second or so everything seems normal as you see Britney walk towards her room, but then suddenly everything goes in to slow motion and the sound changes from diagetic to non diagetic as you suddenly hear a heart beat. The sudden change in sound happens as the two characters eyes meet, showing that theres some sort of immediate attraction between the two, initialising the main story of the advert. Slowly the sound of a brass instrument can be heard as the tension builds up. The physical attraction between the two, even in separate rooms can be felt by the viewer just with the music alone. The close ups on Britney and the slow motion used as she moves towards the door, emphasizes the attraction she has towards the guy, but in a way is too shy to go all the way. As the music continues to intensify with the introduction various string instruments as well as the continuation of the sound of a beating heart, various images flash across the screen, together adding their own meaning to the advert itself. Many different meanings and reasons could probably be given for them but some are more obvious then others. The first sequence of shots outside of the main setting in the hotel room shows a dark night sky as red lightning streaks through it before quickly changing to a shot of Britney, sort of looking through the few clouds in a clear sky. It could be interpreted that she has possibly just got out of a bad relationship, or was being held back by something and can now finally see the light, see what actually lies in front of her. The next sequence of shots goes from a hand running down the glass from with in a shower, quickly changing to a sped up shot of lilies blooming. The meaning behind this can simply be seen as shes washing away her past before venturing in to a new, fresh relationship. As the scenes continue to flash across the screen at a much quicker pace, they are basically using images to suggest the start of an intimate relationship between the two main characters in the advert. The dream like images of the two having sex with each other emphasises this even more. With the background music intensifying and the speed of the distant heartbeat starting to race, it pumps up the atmosphere for the audience, building their curiosity as to what the whole advert is trying to sell and what would happen next. As finally the music reaches is peaks it rapidly fades away to leave you with a mixed shot of both characters stepping away from the door, too nervous to actually take it that one step further, leaving the viewer then in a sort of exhausted like state, the camera then zooms in on Britneys face before fading out the entire shot in to a completely black screen. Thats when a voice over can actually be heard, pulling the viewers attention back in as finally the product is revealed. A shot of it against a black background makes it stand out to the viewer, together with the actual name of the product tells the audience what it is and what it looks like so that they know what to look for in shops. With the only words spoken throughout the whole thing being Do you dare? and the excitement built up all the way through, will make the viewer feel like they need to feel that themselves and believe that to get this fragrance they will experience it. The use of psychologist theories is used throughout the entire advert and manages quite successfully to persuade the viewer that its something they need. All around a well thought out advert to achieve the aims desired.

8 ideas for experienced teachers who want a second career

8 ideas for experienced teachers who want a second career Teaching is both rewarding and difficult. There’s a lot to love about the profession, particularly having a front seat to witness students growing and learning throughout the school year. But over the long term teachers can get worn out- and are often overworked for little pay. The good news for experienced teachers is that the profession comes with a number of translatable skills. In addition to particular subject area knowledge, experienced teachers possess excellent public speaking, presentation, and leadership skills, and establish themselves as effective communicators- not just with school-aged populations, but also among parents, colleagues, and administrators. Teachers are also adept at detail-oriented work like editing, long-term planning of activities, and meeting educational goals.If you’re looking to leave the traditional classroom, the skills you’ve acquired as a teacher are can translate to many jobs in varying fields. Let’s look at a few.8 no n-classroom jobs for teachers1. Employee training/HRMany companies offer workshops, new employee training, and orientations, and need someone to run them. These employee training activities require someone with a similar skillset to teaching. Often housed in the HR Department, the presentation and transfer of knowledge in a corporate setting can offer experienced teachers a place to use their communication skills to help employees learn about their company and enrich their experiences at work.2. School administratorWhether in the area of running the day-to-day business of the school or assisting in curriculum development, teaching experience is a boon for any administrative position. From school principals to university registrars, there are a variety of positions that help keep a school running, and most positions require advanced degrees. This is a good position for teachers who are devoted to the educational system, but worn out on teaching in the classroom.3. Residential life c oordinator/Youth organization directorThe organizational skills required to plan a year of lessons and be flexible minute to minute in the classroom translate well to camps, youth organizations, and residential life departments of college campuses. Teaching experience means you will be adept at the long-term planning required in these roles, and familiarity with specific age groups in a classroom setting gives you a leg up, as you must show you can deal with large groups of people and keep them organized and engaged.4. Freelance writing and editingTeachers’ communications skills translate well to writing and editing positions, where they can use their expertise to educate outside of the classroom. Writing offers more flexibility than teaching, but less job security- especially as most writers work on a freelance basis. Editing positions, where a teacher can be called upon as a subject-matter expert to review and offer advice on their topic of knowledge, are another great free lance opportunity.5. Guidance counselorGuidance counselors must have specific knowledge about school-age populations, testing, and school district guidelines, as well as the ability to tap into a student’s motivation. Teachers already know how to do this well. In most cases, guidance counselors need to be licensed, and in some states, they need to have a master’s degree. While this job is very much adjacent to the classroom, as the primary goal is guiding students toward their educational goals, the change from classroom to office is a big one. Even so, you’re still in a school setting so that the career will feel s.6. Academic librarianExperienced teachers fit well into the role of librarian, as they have experience engaging with students while helping them in educational settings. In academic libraries, there are subject librarians with particular knowledge in certain areas (similar to teaching) that help students and faculty find resources to help with their research. Academic librarians often give presentations or build websites for university classes to help them learn how to use library tools. This role requires a graduate degree in library and information science, but for teachers looking to make a career move it can be a great option.7. Event plannerLarge-scale events, from evening receptions to corporate meetings, require a lot of planning over months and need planners with ability to think on their feet to make sure the day of the event runs smoothly. As they coordinate speakers, catering, and venue staff, event planners must be detail-oriented, effective communicators who are comfortable with large groups. While a departure from teaching, running a big event and coordinating all the details requires a similar skillset and can be a new avenue for a teacher looking to embark on a totally different career.8. Teaching outside the classroomEssentially â€Å"freelance† teaching, this option offers educators the ability to set t heir own schedules. Beyond the traditional classroom setting in schools, there are growing opportunities for online teaching or tutoring one-on-one or in small groups. Educators who don’t want to branch out on their own can also work through an agency. For teachers who have frustration with the school system but still have the teaching bug, this route can provide more freedom while still changing students’ lives.

Eating Habits of Students Essay Example | Topics and Well Written Essays - 1750 words

Eating Habits of Students - Essay Example The importance of a healthy lifestyle is inevitable. A good and healthy lifestyle starts with the diet one takes (Bailey, 2007 ). A blend of calorie intake together with fruit and vegetable consumption, as part of the diet, is advisable in ensuring a balanced diet. It helps prevent lifestyle-related disorders and diseases (MacClanccy, Henry, & Macbeth, 2009). Strict dietary guidelines help maintain a healthy diet and avoid the big gap in dietary divide experienced today by many people. The prevalent short lifespan emanates from the wrong choice of diet that end up affecting our health (Shepherd & Raats 2006). The young generation seems to pay little attention to the crucial topic of diet and health. Their choice of diet remains a secondary consideration in their responsibility for their health (Gullotta, Adams & Ramos 2005). Dietary disorders among young people are on the rise at an alarming rate. Instances of obesity in young people are increasing more than ever experienced. Accordi ng to Richards, 2007, guiding the young generation on issues of diet and health become essential. Topics such as the choice of food, awareness of a well balanced diet and the need to create attention to nutrition among by young people need further elaboration. Teaching the youth about diet and health, therefore, is indispensable an issue most governments must consider engaging (Berg 2002). Statistics in the United Kingdom show that several schools going students have poor knowledge of diet and health (McGinnis & Gootman 2006). Several students express low attention to nutrition. The choice of a better diet by students is poorly in several students (Glass 2009). In what areas many students pay less attention to, as far as diet and health are concerned, this report sorts to find out. The report discusses the important dietary areas overlooked by students and their extent of caution to their health. 2. Method In order to find out the eating habits of students, a survey was conducted wi th the help of an oral questionnaire. Total 30 randomly selected students in the UK took the interview in different learning institutions for the purpose of representing the student population. The group of respondents composed of students from different learning institutions at different stages of studies. The respondents consisted of fifteen boys and fifteen girls. The questionnaire (attached in the appendix) consists of different kinds of questions which chiefly build upon each other. The question types used is, for example, â€Å"yes/no†, multiple choice and ranking questions. In addition, some questions require the respondents stating their own opinion or telling more about their own experiences. While the questionnaire is not plainly segmented, it focuses on one major topic of health and diet. The questionnaire consists of seventeen (17) questions. The first question asks about the respondent’s gender. The second question asks about the frequency of meals taken b y students per day. The number of meals ranges from one (1) to four (4) per day. The third asks the opinion of the responder, whether he or she gets a balanced diet. It offers five options of response to the question. The fourth question inquires the respondent’s knowledge of a balanced diet. The fifth question asks the respondent about his or her preferred meal.

Cofidis Strategic Management Research Proposal Example | Topics and Well Written Essays - 500 words

Cofidis Strategic Management - Research Proposal Example The second alternative is to invest in a web market blitz, to secure new accounts at the current rate. In either case, Cofidis should use the web to help manage differences in consumer markets between countries using data driven applications to offer appropriate advertising for each country. The recommendation is that Cofidis follow through with the idea of becoming an online credit broker centered on the family life and the home. Without changing the brand and risk losing its following, Cofidis should focus on profitable credit products while enlisting the assistance of other financial solutions to offer unpaid debtors solutions online. To secure the place of Cofidis in the future credit market, we must formulate a strategy based on numerous systemic inputs. We will discuss the strategic problem, the tactical problem, some related issues, two viable alternatives, and an official recommendation.

Japanese Katana Essay -- Art, Sword, Samurai

A popular ancient Japanese saying states that â€Å"The sword is the soul of the warrior.† (Buchanan 120) The warrior in the proverb pertains to the samurai of feudal Japan and the sword refers to their most prominent weapon, the Katana. An ancient blade made through a complicated forging process, the Katana is truly a work of art. Also known as the Japanese long sword or the samurai sword, the Katana is a curved, single-edged blade with ridges along its exterior. It is primarily used as a weapon to cut down or slash its foes (Robinson 28). The ridges along the blade, called the hamon, divides the soft metal components, the shingane, from the hadagane of the hard metal components used to forge the sword to give it its trademark razor sharp edge and flexibility (Turnbull 12). The blade of the Katana is around sixty to seventy centimeters in length and is often likened to the arc of the new moon. With its signature curved edge and its fusion of hard and soft metals, the Katana i s considered to be the greatest offensive weapon ever created (O’Neill 114,116). It is a hallmark of Japanese sword history and is a noteworthy aspect of Japanese craftsmanship. The Japanese Katana is an important symbol of Japanese culture whose significance must be asserted. Stories about war and implements of such can be observed throughout the course of Japanese history. This shows the prevalence of martial training and the profession of arms as a tradition that has not faded since ancient times (Friday and Humitake 13). Japanese sword history spans several centuries. It is commonly divided into five major periods, the Jokoto and Koto periods or the ancient swords, pre-650 A.D, and the old swords from post-650 A.D. until 1596 A.D. when the Shinto... ...h their swords. [†¦] All lived by a code that valued death over defeat. They were the samurai, the elite warrior class who ruled Japan for nearly 700 years, leaving an indelible mark on a land [Japan][†¦].† (O’Neill 101) This quote taken from a National Geographic publication is one of many others that speak of the tenacity of the samurai. Noble and aggressive, the samurai wield their swords with killing intent, confident that a simple strike from their blades can cause certain death to their foes. This was the primary reason the Katana is made in such a way. It is to create a weapon of absolute destruction. An implement comprising of aspects that symbolize elegance and devastation, the Katana not only is the finest weapon ever made, it is also a beautiful work of art (Yumoto n.p.). The elegance of the Katana stems from its shape and the method used to create it.

Zara and H&M

We have been given an assignment, where we have been divided into groups. In our group we have analyzed two companies, namely Zara and H&M. These two companies are both very big companies within clothing. The fashion business is very tough, and we will explain to you what we believe the two companies does well in this hard business, and why this is good. We have been giving time to solve the assignment in some of our classes with Gitte and Peter, the rest we have made at home. After we have analyzed the two companies we will compare their 4 P’s and their value chain, likewise we also will make a five forces analysis.Z A R A * Company profile – Zara Zara is a very big clothing chain from Spain. The chain was founded in 1975 by Mr. Ortega, and it now has more than 1. 000 stores in approximately 63 countries – so it is a very big chain. However Zara has its biggest market in Spain, where they have 364 stores in total. They sell fashion clothes of a fairly good q uality to reasonable prices – this also means that they have a broad target group, which we believe to be from kids to adults younger than 50, both men and women.Over the years Zara has expanded their product line heavily, so now they also sell accessories, cosmetics, furniture and perfumes. They have made a whole new store called Zara Home where they are selling furniture’s; we will however focus on their clothing. The founder of Zara is naturally very wealthy, in fact he is the richest man in Spain, and the second richest within the business of fashion. Also Zara’s stores are very big, most of them are between 800 and 1. 000 square meters – which makes room for a lot of fashion clothing.Inditex, the mother company of Zara has many stores under them, but it is worth mentioning that Zara stands for 77 % of Inditex’ overall sales, which is very impressive, and their plan for the future is to continue expanding and growing bigger and bigger. Zara clo thing is sold worldwide, and not long ago the first store opened on Stroget in Copenhagen. * Generic strategies Generic strategies is a marketing tool invented by Michael Porter. It is very popular and many companies use it. The generic strategy tells about the product(s) and its target group(s). Beneath you will see the generic strategies model. Low cost| Unique product / high cost| Broad target group| Overall cost leadership| Differentiation| Narrow target group| Niche – Cost focus| Niche – Differentiation focus| As seen above we believe that Zara uses the overall cost leadership strategy. Zara’s target group is very broad but their prices are also fairly low, this is why they use the overall cost leadership strategy. To a certain extend you could also say that Zara uses the differentiation strategy. This is because they have very beautiful products which are a bit more expensive than their closest competitors.But also because they have so many different produ cts – they have everything from clothes to furniture’s. But mainly we are certain that they use the overall cost leadership strategy. * Growth strategies Ansoffs growth strategy is a well known toll within marketing. The strategy is used by marketers who have objectives for growth, and Ansoffs matrix offers different strategic choices to achieve the goals. The model is shown below this text: | Old product| New product| Old target group| Market penetration| Product development| New target group| Market development| Diversification|We believe that Zara uses two growth strategies, and we will know explain why. The two strategies that Zara in our opinion uses is, market penetration and product development. If we have focus on their clothing line we believe that they have penetrated the market very much, naturally because they use the same products, clothing, and also because they aim for their existing target group. If your growth strategy is market penetration it would be obvious choice to promote your products, but that is not what Zara is doing.They are relaying on good store locations and loyal customers who will talk in nice words about Zara to their friends and family. As mentioned we also believe that Zara uses another strategy, namely product development. We base this on the fact that they have expanded their product line. Now they don’t just sell clothing, now customers also have the opportunity to buy accessories, cosmetics and furniture in Zara stores. Even though Zara is introducing new products, they still relay on their existing target group. Inditex has expanded very heavily, and to put this in perspective we have some facts that show this.In 1995 they had 500 stores worldwide, and in 2004, nine years later they had 2. 250 stores. * PEST analysis The PEST analysis is a marketing tool in the macro environment who tells about the political, environmental, socio- cultural and technological forces that may have an influence on your company. These are uncontrollable forces which we do not have any influence on. Also, it is vital that a company considers its situation before beginning the marketing process. Political factors: Zara has stores in a lot of countries; therefore it is hard to get a good view over the political factors.But if we focus on some countries we know it is easier. In Denmark we don’t see any political obstacles for Zara – we have a stable political environment, and the only thing we see as a â€Å"threat† for Zara is new tax-laws, that could influence our buying possibilities, but on the other hand it could also go the other way around. One important global thing that could affect Zara could be new laws regarding the cheap â€Å"work power† in the east. New laws regarding this area could end up raising their costs. Economic factors: We are right now in the middle of a global financial crisis, and many fear that we will have a recession.This will of course influenc e Zara. If the recession comes, customers of Zara will have less money to spend on their products then they used to. This can be very crucial for Zara, because we might fear that their customers will tend to buy products from their greatest competitor, namely H&M. Hennes & Mauritz products are a bit cheaper then Zara’s, and therefore we fear for Zara that they would lose customers during a recession. Socio- cultural factors: Some people are against the fact that big companies use cheap production in foreign countries, but in this situation Zara has an advantage over its competitors.They produce 80 % of their clothes in Europe which is a lot more than their closest competitors. This subject we will also talk about in the SWOT analysis. Teenagers are also spending a lot of money on clothes, and they often do this without influence from their parents. This creates â€Å"a golden group† for Zara who are willing to buy a lot of fashion clothes, so they can look nice . Technological factors: When we are in the clothing business technological factors does not have a very big influence compared to other businesses.But there are things that are relevant for Zara. Because of all the technology we have today, Zara also has new opportunities to get in touch with their customers. The internet is in this case a brilliant example. Zara can promote on the internet, and they also have a homepage where you can learn more about them, and check their products. * The value chain A value chain is a chain of different activities which aims at creating value for the end user, and leaving the company with a positive margin. The activities culminate in the total value delivered by an organization.The value chain is divided into primary and support activities. UpstreamDownstream Research & Development| Inbound logistics| Production (outsourcing)| Outbound logistics| Sales and marketing| Service (After market)| It’s very important for Zara to create as muc h value in the value chain as possible, because there is a tough competition within the market for relatively cheap, but still good quality clothes. Zara creates value in production. –Their production takes place in some of the countries with a low salary, which minimizes the production cost.But they also produce their products in Spain and Portugal, which we believe many customers will like. In outbound logistics we also believe that Zara creates a lot of value. This is the place where the products are sent to the stores – and at this point Zara creates very good and vital value. We know that Zara are very fast at getting their products sent out to the stores, likewise they also can call them back very easily compared to their competitors, and this of course creates value for Zara. In the sales and marketing Zara does not gain much value.They don’t advertise for their products, and we believe that this would be a good idea, especially in the countries where Zar a still needs to get its big â€Å"break trough†, instead Zara depends on good store location. We believe that they should give advertising a chance. * SWOT analysis A SWOT analysis is another strategic method within marketing. It is used to evaluate a company’s, strengths, weaknesses, opportunities and threats. Strength and weaknesses are internal factors, while opportunities and threats are external factors. We will start out with the strengths. One of their great strengths is their fast production.When their clothes are designed for the first time, it can be bought in their stores around the world only 2-5 weeks later. This means that they have a very fast production and if something goes wrong or doesn’t sell they can easily call the product back. At the same time they will also have new clothes with a great variety in the stores every second week. The fast production also gives a good control of your stock, which means that they â€Å"only† have 15-2 0 % unsold inventory each year and a good profit margin. In H&M, Zara’s worst competitor, it takes 6-8 months before their designs are in the shops – therefore it is a great strength.Location of Zara stores is also one of their strengths. They are placed where a lot of people walk by, and therefore a lot of people see the store, and they will go in, and eventually end up buying something. Because of their production, they also have a good reputation among their customers. Most of Zara’s production takes plane in Spain and Portugal. This is a good thing because many people don’t like the thought of underpaid workers. When you buy products from Zara you have a lot of different things to choose of, which is also a strength – and the products you buy are of a high quality and a reasonable price.A weakness for Zara we definitely mean to be their homepage. It is very confusing, and it is not easy to browse around. When we looked at it, we were actual ly very disappointed, and we even got a little bit â€Å"frustrated† – because it is so confusing. We also think that despite their good quality and prices they are a bit unknown among the young generation in Scandinavia. Before this assignment we didn’t know too much about Zara. We believe that H&M is more known then Zara in Scandinavia, and this is due to Zara’s lack of advertising.Right now we have a global financial crisis, which influences the customers buying possibilities. This also affects Zara’s customers, and they will think more carefully over the things they choose to buy. If the financial situation became more positive and we were facing a boom, Zara’s customers would have more money to spend on their products – therefore a boom is a possibility for Zara. Of course Zara has their competitors as a threat, especially H&M and Gap. The business which they operate in is very competitive – therefore it is vital t o â€Å"be on the marks† at all times. Zara also has some production in Asia. Therefore new political laws about salaries and â€Å"working hours† is a threat for Zara, which could end up making their production more expensive. * Price / quality grid The price/quality grid is a tool you can use to analyze a product and the company’s strategy with the given product. First it is worth mentioning that a product is anything that can be offered to a market for purchase or use, which might satisfy a want or need. A product consists of three levels, namely the core benefit, the tangible product and the augmented product. Beneath we have shown the model and we will explain which strategy we believe Zara uses. High price| Low price| High quality| Premium strategy| Good value strategy| Low quality| Overcharging strategy| Economy strategy| In our opinion Zara uses the good value strategy. This is of course because they have a high quality, but also a fairly low price. When buying clothes from Zara the customer at least get the same quality as if buying from Armani, but buying clothes from Zara also gives you a low price. This tells us that the customer gets more then he pays for, when talking about the actual product. Others would say that the brand and status other products give them is more important.But when using a good value strategy, the company will get a lot of satisfied customers. It is worth mentioning that Hennes & Mauritz in our opinion uses the same strategy, namely the good value strategy. Hennes & Mauritz * Company profile Hennes and Mauritz is a very big company, it was founded in Sweden, 1947. They started selling clothes to women and at that time their stores was called Hennes. –Later, in 1968, they founded a store that started selling clothes to men, and this store was called Mauritz, and Mauritz also started selling accessories.Later they changed the name to Hennes & Mauritz (H&M), which is the store we know today, who sells their products to both men and women. Since H&M was founded they have expanded heavily, and today you can find them in 24 different countries, with more than 1. 345 retailers worldwide. Hennes & Mauritz has their biggest market in Scandinavia; likewise their target group is very broad. –They sell clothes to small children but also to adults, both men and woman. * Generic strategies Porter’s generic strategies were made in the 1980’s, and since then it has been a very popular marketing tool.Today it is still very used among companies worldwide. | Low cost| Unique product| Broad target group| Overall cost leadership| Differentiation| Narrow target group| Niche – Cost focus| Niche – Differentiation focus| The generic strategy is used to find the company’s competitive advantage, so they will know what to focus on while they are maintaining their core competitive advantages. –H&M has a very broad target group, and their products are also at a relatively low price. Therefore they use the strategy which is called overall cost leadership.They can sell their products at a low price because they produce them in countries such as China and other Asian countries. H&M has used this strategy with great success. * Growth strategies Ansoffs growth strategies were first published in 1957. Today it is still used by many marketers who have objectives for growth. This model offers different choices of how to achieve your goals. | Old product| New product| Old target group| Market penetration| Product development| New target group| Market development| Diversification| H&M operates uses the market penetration strategy, obviously.They have their existing products, mainly their clothes, which they sell to their existing target groups. They have a good brand within clothing which they are trying to make stronger and stronger. You could say that they over the years also have used market development. Because in the beginning they only sold clothes to women, but know they also sell clothes to men. This is why their strategy for many years has been market penetration. * PEST analysis Before a company begins its marketing process it would be wise to consider its environment. This can be done with a PEST analysis.Political forces: In Denmark we don’t believe that the political forces play any role, but in their production countries it can affect them. New laws about salary and working hours can make production more expensive, which won’t be good for H&M. Economic forces: Not long ago we had a boom period in Denmark, therefore people had â€Å"more† money to spend on clothing for example. But now we are slightly heading towards a recession. But actually we don’t mean this has any negative influence on Hennes & Mauritz. People will still have the money to buy their products because they are cheap compared to others.So maybe they will even experience to get more customers, if the population does not feel that they so much money to spend on clothes. Socio- cultural forces: The trends are very important for H&M. We believe that many girls like having clothing from H&M. This we believe to be their biggest target group also. They have lots of different products which can be bought at a good price, and they feel comfortable wearing clothes from H&M. Therefore it is important that H&M keeps them self updated on new trends. A more negative factor could be the fact that some people are against cheap production in foreign countries.This will hurt their image among some people, because they have so much production in the east. Technological forces: On the technological forces H&M is â€Å"up to date† in our opinion. They have cheap production, partly because of good technology. Also they have a very good homepage where you can see their collection, and also shop online. Furthermore you have the opportunity to r ead about the company and get the newsletter via their homepage. * The value chain UpstreamDownstream Research & Development| Inbound logistics| Production (outsourcing)| Outbound logistics| Sales and marketing| Service (After market)|Above we have shown the value chain. Earlier we have mentioned the purpose therefore we will now start with the analysis. When we look at their production we know that many of their products are produced in China. This makes production cheap and therefore also the products that are sold to the end users. This creates value for H&M. Also they have 700 independent suppliers, primarily in Asia and Europe. Hennes & Mauritz only produce 30 percent of their own clothes, the other clothing they get from firms such as L. O. G. G. , which they have a permanent contract with.This way they don’t spend too much money at their own production, while having lots of independent suppliers. And due to all the suppliers they will naturally get a good p rice, because they order a huge amount each time, but also because the suppliers would like to have their products in H&M stores. H&M has a â€Å"top of mind status† when we think of cheap and fashionable clothing. And this is very valuable. Not many company’s has achieved to make the same brand and position as H&M, therefore they gain great value in sales and marketing.Many big designers has designed clothes for H&M such as Stella McCarthy and now also Madonna wants to design clothes for them. She wants to make a series of clothes for women called â€Å"M by Madonna†, which we believe could be a huge success. If Madonna designs clothe for H&M it will be good promotion and great value. * SWOT analysis Strengths| Weaknesses| Good repetition Loyal customers Good quality Reasonable prices| Slow production Some think of H&M as discount label Recall of products| Opportunities| Threats|Economy (recession, to a certain extant) Growth in the Asia n retail sector| Rising salaries for the workersNew political laws regarding productionCompetitors – intense competition| The purpose of a SWOT analysis we have already mentioned. We believe that their strongest strength is their quality and brand compared to their prices. In H&M you get something in return of your money. But as we see it they also have one very big weakness, especially compared to their strongest competitor, Zara. H&M has a very slow production compared to Zara and it takes up to 8 months before the new designs are available in the stores.If something goes wrong it won’t be easy for them to call the products back, so at this point they have to improve. Regarding the economy we believe that they are well prepared for both a boom and a recession. If we experience a boom people will buy even more clothes then they usually do, and if we experience a recession they will maybe get some new customers. The biggest threat we believe to be new laws rega rding their production, this would give them extra costs. Comparison * The 4 P’s The marketing mix, also known as the 4 P’s, is probably the most famous marketing term.The marketing mix is very simple, and it tells us something about the product, place, price and promotion. We can also say that the marketing mix is the company’s offer to its potential customers. We will start out with the most important P – the product. Product: As we know both Zara and H&M primarily sells clothing. Their products are very similar; they both sell fashionable clothes, so at this point we don’t see any big differences. But Zara has expanded their product line. They have made new stores where it is possible for their customers to buy furnitures, so at this point we see a difference.Also Zara offers cosmetics to their customers. Price: At the price there is a little difference, but again these two companies are very similar. H&M is a little bit cheaper then Zar a and this is a result of their cheap production. Zara is also fairly cheap, but H&M, their closest competitor is a bit cheaper. Place: We believe that we roughly can divide their markets into two in Europe. Zara has their biggest market in the Southern Europe, while we believe that H&M has their biggest market in Northern Europe and Scandinavia.This is also naturally because of the firms â€Å"birthplaces†. Furthermore they both operate worldwide in hard competition with each other. They sell their products worldwide, and they both have good locations – especially Zara. Promotion: Zara is against promotion, so they do not advertise for themselves, instead they rely on good store locations and a good repetition among their customers. The case is different for H&M, they advertise for their products, so that they can create attention upon their products. The 4 P’s have been a very good way at comparing these two companies.Overall we can conclude that t hey look alike each other a lot, and they are in a very hard competition against each other. They both have strong sides which they will use, both they also have weak sides which they can improve. But one thing is certain – the competition is very tough. * Porters 5 forces Five Forces Analysis helps the marketer to contrast a competitive environment. It has similarities with other tools for environmental audit, such as PEST analysis, but tends to focus on the single, stand alone, business or SBU (Strategic Business Unit) rather than a single product or range of products.Five forces analysis looks at five key areas namely the threat of entry, the power of buyers, the power of suppliers, the threat of substitutes, and competitive rivalry. Analysis for Zara and H&M There will always be a thread of new comers on the market. In many cases these companies will not become a big threat, because there on the clothing market is such big competition, that they will be ousted within a relatively short period of time. The Power of buyers is if big buyers like Magasin choose how much they want from a certain company like e. . Bruuns Bazar. Then Magasin sets the standard, they can do this because of their good reputation, and because many costumers do their shopping in this mall every day. Therefore they got a big buying power. The threat of Substitute Products will always be there, for example the walkman was substituted be the MP3 player, and the horse-wagon was substituted by the car. There will always be a development, and companies must be sure to be updated at all times.Therefore it’s extremely important to use a big sum of money in the Research and Development Department because that’s the companies â€Å"future†. The suppliers also have a certain power. –They are the ones providing the company with the raw-materials, so that they can produce the products. * The value chain In the value chain we believe that Zara and H&M gain s value at different places. Zara creates value in their production because some of it takes place in â€Å"good production countries†, while some of it also takes lace in Spain and Portugal which also creates value. But at this point they are similar, because also H&M creates value in the production chain. Most of their production takes place in foreign countries, and this makes their products cheap which will give them more customers. The place where there is a big difference is in the inbound logistics where Zara creates a lot of value, and H&M does not. As we have mentioned earlier Zara can send their new designs quickly to their stores, and also call them back again.H&M can also do this, naturally, but for them it takes much longer time. But then Hennes & Mauritz are good at creating value in Sales & Marketing, where Zara is not so good in our opinion. H&M has huge stars like Madonna who wants to design clothes for them, this is very good promotio n and it also creates a lot of attention. Zara, on the other hand doesn’t even promote their products – they are depending on good store locations as mentioned.[ 1 ]. http://www. marketingteacher. com/Lessons/lesson_fivefoces. htm

Media Censorship Essay examples - 662 Words

Media Censorship Today there is much controversy over whether there should or shouldn’t be censorship of the media. Censorship should not be imposed on citizens by the government or other agencies; adults have a right to view or listen to what they choose. Additionally, if children’s media is censored, parents are the ones who should monitor and regulate it. Parents should be the ones to monitor children’s viewing of television and also what they hear on the radio, CD’s, and tapes. Censorship includes the examination and blocking of books, periodicals, plays, films, television and radio programs, news reports, and other communication media that is shown to, or available to the public. Media censorship is sometimes put into place†¦show more content†¦If the government were to bring censorship to these stations, adults would not see the news reports in their area or around the world. For this to be avoided, the government must leave censorship to parents. To facilitate parents’ exercise of censoring for their children Congress passed a law in 1996 that required manufacturers of television sets to install a special computer chip called the V-chip into every television; This allows parents to block shows with excessive violence. For the V-chip to be effective, a rating system was developed. When the law was passed, opponents saw the requirements as a threat to free speech rights of the First Amendment. This argument is true; however, it is a closer step to having parents control television viewing of their children instead of the government censoring without parental input. Opponents of censorship and parents should be in favor of the V-chip because it allows control, blocking, or censoring of television rather than having no control over it. The V-chip allows individuals to monitor their own TV and their children’s consumption of media, while not putting it into the hands of the government, but by adults and parentâ€℠¢s of children who can control for themselves what they want to watch. 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